NEW RELEASE
NEW LIVE BOLDER HOODIES + TEES
Grab our latest edition of the premium LIVE BOLDER collection featuring hoodies and pump cover tees.
Unconventional goods for unconventional people
⚡️DEFY SHOP
Defiers are those who blaze their own path in life
2024 LIVE BOLDER COLLECTION
Gunfighter Canyon X Cody Alford
Win The Ultimate Machinegun Experience
Contest runs 4/15-5/15 and any purchase of a GUNFIGHTER tee or sticker enters you into the raffle.
Just Released
LATEST DROPS
Collection list
New Patch Set
DTN Patch SET
Defy Tomahawk Dad Hat
Jiujitsu Gear
BJJ Rash Guard + Combat Shorts
Words of Affirmation
DEFY FLAGS
UNCONVENTIONAL MINDS
It's A movement
Join the thousands of others leading the resistance against conformity. Light the fires within to become battle-ready for whatever life throws your way.
SLAP THEM ON EVERYTHING
DEFY STICKERS
Excerpts By Cody Alford
DEFY JOURNAL
Let customers speak for us
Just received my edc puck and it couldn’t have come at a better time in my life so I wanna give a big shot out to stefanie for making these! ⚡️⚡️⚡️🌊 of all things edc this one has more value to me than most. You guys rock 🤙🏻 Best wishes with the new retreat/ homestead and animal rescue 🙌🏻
Looks great on my welding hood.
Solid product from a solid company.
Great quality! Timely shipping! Badass flag
Love everything about these shirts. If I could, I would fill my entire closest up with nothing but Defy The Norm T shirts. Everyone keeps asking me where I get them, I tell tell them the website and send them straight over to the Shawn Ryan podcast on YouTube to watch Cody’s piece.
Thank you guys for the timely turn around as well.
This shirt fits incredibly, I will definitely be ordering again.
3rd purchase, tee's fit well! Great material. Glad to support Cody, peace from the ocean state!
Finally a 2XL that is long enough! I am 6’ 6” and this shirt is a great fit, it’s also very comfortable, and it feels good to support Cody and his family.
Glock looks slick now. 🤙🏼.
Better than expected. Awesome design and the material is great. And the fit is precise. It will become one of my favorite t shirts.
Soft and doesn't shrink when washed, graphics are tasteyvtoo of course.
My only issue is that they can't keep my size in Stock fast enough! The fit, material and the quality of the design are all 👌🏻
Awesome shirt and fast shipping
got my shirts fast and can't wait to buy more!!! and Cody you are a great motivator and love this product my man!!! you inspire an old man like me for sure!
Great quality doesn’t shrink when washed! Love the fitted style